Effects of Landing Page Design to Your Campaigns

Have you ever stopped and asked yourself just how important landing page design is in improving your internet business? Does it have a role to play in making that sale, or getting your readers' contact information for your list? Aren't they all the same?

Well, if you ever did consider these questions, you're in fact a step closer to improving your business and getting more profit from your campaigns. The truth of the matter is that a landing page is an essential part of any business, be it online or offline. As such, it may also spell the difference between success and failure to a certain degree.

What is a Landing Page?
Simply put, a landing page is a simple page designed to make a sale or get the names and email addresses of your readers and prospective buyers or clients. It is also commonly referred to as a "squeeze page" or a "lead capture page".

For those who are still new in the business, getting people to sign up on your list can be as good as making the actual sale. Why? Because "the money is in the list"! But hey, we're not talking about just any list but a list of highly targeted clients who will be more than happy to receive informational as well as promotional emails from you, listen to what you have to say, and buy products from you!

While every page in your website or blog can be considered a landing page, let us assume that we're talking about the page where you send your readers or prospects in response to an ad. So basically, people who come to your landing page have already initiated some sort of relationship with you - you just need to "seal the deal", so to speak.

And this is where your landing page comes in. Your landing page template will ideally provide additional information (such as benefits and features of the product you are promoting) to your prospects and point them to what they have to do next. Remember, your landing page must convert a prospect to a paying customer, now or anytime soon. Anything less than that means that your landing page is not effective and you must consider improving on it.

What Could Have Gone Wrong?
A lot of internet marketers commit a lot of mistakes in designing their landing pages. So, instead of making a sale or getting their prospects' contact information, they literally drive them away. Some of the most common mistakes most internet marketers make include the following:

• Your landing page is too generic. Remember that your customer reached your landing page because they are interested in what they read in your ads. They might be interested in buying the product you are promoting so give them more information about it – after all, that is what they came for. Don't kill your conversion by offering generic information. This is your landing page, not your home page

• Your landing page is too cluttered. Keep your landing pages clean and simple. Don't put in too many graphics, or else, your page may take forever to load and you may lose your prospects altogether. What do you want your prospects to do once they reach your landing page? Do you want them to buy from you, or you just want their contact information for your list building strategies? Make sure your landing page guides your prospects in doing what you want to accomplish.

• Your landing page asks for too many information. Don't scare potential customers away by asking them a load of information. A name and a valid email address may be enough.

• Your landing page is not optimized for your chosen keywords.

Some Tips for Making Great Landing Page Designs
The typical rate of converting prospects to paying customers only ranges from 1% to 6%. It's really quite low so you must make the most out of it. How? You can start by following these suggestions:

1. Know your audience. What could your ideal audience be looking for? Concentrate on this as you design your landing pages. This is the first step in getting your landing page right.
2. Spy on your competitors. There's no need to reinvent the wheel. Look at what your competitors are doing and improve on it.
3. Put the most important landing page elements above the fold. Most internet readers don't go beneath the virtual fold (the part that is displayed in your computer screen before you need to scroll) so it is critical to keep the most important elements in this area. Less important elements can go in the sidebar while navigation bars and links to other sections should be totally taken off this page.
4. Choose your design. Strive to create a professionally-designed layout as it can affect your visitors' decision to purchase your product or not.
5. Mind your copy. A smart design plus good content makes up for an unbeatable duo! Just keep it short and simple and you're as good as set!

Your landing page design greatly affects your conversion rate so try to make it the best it can be. You absolutely won't regret making the effort to do so!

Advantages of Landing Page Templates

A lot of internet marketers have now realized the power of landing page templates and are using them as part of their online business portfolio. And there's no denying it, landing page have the power to help you earn some serious income. How? Well, here lies its secret power - most people who read landing page are already convinced that they need your product. They simply need the conviction to justify their purchase. In short, you are just providing them with that final push. The hard part is already over. Your visitors already have their credit cards ready. The sale is almost done!

With the popularity of landing page comes the demand for good quality yet affordable site templates. We all know that designing review pages is a relatively hard and complex job which requires a lot of your time, your skills and patience. A lot of people don't have all these three requirements in the right combination so having ready-made review site templates offer just the perfect solution to their problem!

Of course, you can always choose to have your landing page tailor-fitted to meet your needs by a professional web designer. However, that would require you to shell out hundreds, if not thousands, of dollars. So, for a majority of us who do not have inexhaustible sources of funds for our online endeavors, using ready made templates is the best way to go!

There are many advantages in using landing page templates. Here are some of them:

1. Ready made landing page templates are easy on the budget. If you're just starting out on internet marketing, or if you don't have a lot of funds to finance your projects, you'll be totally thrilled by how affordable these templates are. Needless to say, you can get started without breaking the bank!

2. You can easily choose from hundreds of designs available. There are a lot of available templates that can fit on whatever niche you are working on. You already know by now that a generic template just won't work. You need something that ties perfectly in to your niche.

3. Landing page templates are fully customizable. If you're worried that your site will look just like any other site, think again! You can take these templates and use them as a canvas for creating your ideal review site. You can tweak it any way you like to come up with something unique. Most of the websites that sell these templates offers a lot of add-on features that you can use to make your site stand out from the rest. Most of these templates are also compatible with most HTML type website editors so you don't need to worry about it, too.

4. Using landing page templates take the guesswork out of the equation. With review site templates, you don't need to go back and forth with your designer, who may not fully understand what you want to see in your site.

5. You can get your review site up and running in no time. These templates are so easy to use and upload. You can choose from the templates available and customize it in just about 10 minutes! With custom-made sites, however, you may need to wait for weeks just to have your site ready. And you still can't be sure that your designer captures your ideas correctly – you're not sure whether your site will look as you imagine it would be. If you're in to internet marketing, time is always of the essence. You need to have your site up and running and start making money in the shortest time possible.

6. Most landing page templates have a professional look. If you're looking to do business in the internet, your site must exude an air of authority and credibility. Otherwise, your business is doomed to fail. No one wants to do business with an amateurish looking site. With most ready made landing page templates, however, you don't need to worry about this. You can have a professional-looking review site in no time for a fraction of the cost of a custom made one!

Earning a serious income from the internet hasn't been any easier than this! With the power of landing page templates, you definitely can't go wrong.