Effects of Landing Page Design to Your Campaigns

Have you ever stopped and asked yourself just how important landing page design is in improving your internet business? Does it have a role to play in making that sale, or getting your readers' contact information for your list? Aren't they all the same?

Well, if you ever did consider these questions, you're in fact a step closer to improving your business and getting more profit from your campaigns. The truth of the matter is that a landing page is an essential part of any business, be it online or offline. As such, it may also spell the difference between success and failure to a certain degree.

What is a Landing Page?
Simply put, a landing page is a simple page designed to make a sale or get the names and email addresses of your readers and prospective buyers or clients. It is also commonly referred to as a "squeeze page" or a "lead capture page".

For those who are still new in the business, getting people to sign up on your list can be as good as making the actual sale. Why? Because "the money is in the list"! But hey, we're not talking about just any list but a list of highly targeted clients who will be more than happy to receive informational as well as promotional emails from you, listen to what you have to say, and buy products from you!

While every page in your website or blog can be considered a landing page, let us assume that we're talking about the page where you send your readers or prospects in response to an ad. So basically, people who come to your landing page have already initiated some sort of relationship with you - you just need to "seal the deal", so to speak.

And this is where your landing page comes in. Your landing page template will ideally provide additional information (such as benefits and features of the product you are promoting) to your prospects and point them to what they have to do next. Remember, your landing page must convert a prospect to a paying customer, now or anytime soon. Anything less than that means that your landing page is not effective and you must consider improving on it.

What Could Have Gone Wrong?
A lot of internet marketers commit a lot of mistakes in designing their landing pages. So, instead of making a sale or getting their prospects' contact information, they literally drive them away. Some of the most common mistakes most internet marketers make include the following:

• Your landing page is too generic. Remember that your customer reached your landing page because they are interested in what they read in your ads. They might be interested in buying the product you are promoting so give them more information about it – after all, that is what they came for. Don't kill your conversion by offering generic information. This is your landing page, not your home page

• Your landing page is too cluttered. Keep your landing pages clean and simple. Don't put in too many graphics, or else, your page may take forever to load and you may lose your prospects altogether. What do you want your prospects to do once they reach your landing page? Do you want them to buy from you, or you just want their contact information for your list building strategies? Make sure your landing page guides your prospects in doing what you want to accomplish.

• Your landing page asks for too many information. Don't scare potential customers away by asking them a load of information. A name and a valid email address may be enough.

• Your landing page is not optimized for your chosen keywords.

Some Tips for Making Great Landing Page Designs
The typical rate of converting prospects to paying customers only ranges from 1% to 6%. It's really quite low so you must make the most out of it. How? You can start by following these suggestions:

1. Know your audience. What could your ideal audience be looking for? Concentrate on this as you design your landing pages. This is the first step in getting your landing page right.
2. Spy on your competitors. There's no need to reinvent the wheel. Look at what your competitors are doing and improve on it.
3. Put the most important landing page elements above the fold. Most internet readers don't go beneath the virtual fold (the part that is displayed in your computer screen before you need to scroll) so it is critical to keep the most important elements in this area. Less important elements can go in the sidebar while navigation bars and links to other sections should be totally taken off this page.
4. Choose your design. Strive to create a professionally-designed layout as it can affect your visitors' decision to purchase your product or not.
5. Mind your copy. A smart design plus good content makes up for an unbeatable duo! Just keep it short and simple and you're as good as set!

Your landing page design greatly affects your conversion rate so try to make it the best it can be. You absolutely won't regret making the effort to do so!